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Logo & submark design plus colour palette

By Arrangement Florist

The Brief

Established Northamptonshire wedding florist ‘By Arrangement Florist’ commissioned insposa studio to rebrand their floristry business and give it a fresh, new look. Owner Helena Brown wanted a new logo, new colour palette and a submark for use on social media. Helena additionally booked a website edit to bring her website inline with the new look.

New Logo, Colour Palette & Submark

We incorporated pretty pinks into soft greens with a vintage hue. The design of the flowers added a contemporary edge. Foliage elements were drawn into the Submark and into the logo to carry the theme onward. Helena decided not to change her brand name. Instead we included her full name into the design to establish ownership.

Website Edit

We offer a ‘website edit’ for business owners who already have a website but require a makeover. Not only does this save our customer from the high cost outlay of a brand new site but ensures they remain familiar with the controls of their website and how to manage it.

Website Before insposa Edit
Website After insposa Edit

Customer Experience

“I have been so impressed with the professionalism from EJ and Brian at Insposa and I am so grateful for their invaluable input into my brand and online presence.

This year has been difficult for all in the wedding industry but Insposa has continued to support and promote wedding suppliers – reinventing their approach just as we have had to reinvent our operations.  As a result By Arrangement can look forward to continued growth despite the challenges it has faced as well as a successful wedding fair this Autumn hosted by Insposa at Barton Hall.  Long may our working relationship continue!”