Why do I have an application process and how does it work?

Like you, my brand is really important to me and I think I know my readers pretty well to understand what they are looking for for their wedding. I'm not the wedding police but it is important to me the businesses whom I feature on my website have their ducks in a row. You must have Public Liability insurance for instance, all the necessary licenses or qualifications to work in your category, and if you're a cake maker of foodie I'd expect you to be registered with the Environmental Health with either an 'Exempt' or 5 star 'Very Good' rating. I'll also need you to indemnify me against any copyright claim which may arise because of the images you send me to use. I will need the copyright holders details. That all sounds very serious but I believe if you are serious about your brand you'll have all this in place anyway so I'm really looking forward to hearing from you. I'm happy to answer any questions too - feel free to contact me or send me your form now - let's speak soon! Emma-Jane x